Sports Illustrated Or Tobacco Campaign - 1189 Words

Sports Illustrated or Tobacco Campaign? Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in. A 2016 Sport Illustrated magazine, had included several different types of advertisements, tobacco being one. Tobacco Unfiltered, a campaign for tobacco free kids, uploaded the pictures and story. Why would Sports†¦show more content†¦By making smoking and chewing tobacco fun in their ads, teens and young adults may be more persuaded to try tobacco. Although, the advertisements do not use any well-known or famous people, the creators know the advertisements will get seen. Sports Illustrated does, however, feature famous athletes, which people are fans of. People will buy the magazine to view the pictures or read about their favorite sports team. The advertisements in this magazine, were in the swimsuit edition. People all over read this magazine. It was known that these advertisements were going to be seen by millions of people. The advertisements are not reaching to anyone of a specific status. All the ads reach out to people of all groups. The ads do however target men more than women. Teenagers and young adults are being targeted more than men over the age of 35. The creators of the advertisements are trying to reach out to young people by using teenagers and young adults in the ads, making the people in the advertisements look like they are having fun, playing at the beach, and sitting around a bon fire with friends. When teenagers or young adults see this, they are going to connect to the advertisements. As mentioned before, companies use different appeals to connect with consumers. Emotional, logical, and ethical appeals are often used to persuade people. In this Sports Illustrated magazine, they use all three of the appeals. Consumers may not know that theyShow MoreRelatedTobacco Companies Using Advertising Tactics That Target Teenagers1487 Words   |  6 PagesTobacco companies should be prevented f rom using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. 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